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THE VISION The project was inspired by tourism entrepreneur Thorbjörn Holmlund, founder and owner of Svansele Vildmarkscenter AB, who has a wealth of experience in creating successful eco-tourism ventures. His business started in 1996, and over the years it has grown to its present level of 25,000 visitors a year. This was the inspiration for the idea of building a tourist facility in the shape of a large moose, which would have a large national and international appeal and would form a centre for adventure tourism. The facility will increase the stream of visitors to the forests of the far north of Sweden, and its quality will allow profitable commercial operations. Stoorn will also provide a boost for the forestry and wood industries by providing a national point of reference with a high symbolic value in a living environment, where both forestry and eco-tourism exist side-by-side. |
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